FIDELITY BANK TO GIVE OUT N120M IN GAIM PROMO
FIDELITY Bank Plc has announced the takeoff of its “Get Alert In Millions (GAIM) Season 4” promo during which N120 million will be won.
The GAIM promo is expected to run till April 2020, a duration of six months. Speaking at a press conference heralding the commencement of the promo in Lagos, the bank’s Managing Director/CEO, Nnamdi Okonkwo said the campaign is the ninth in the series of savings promos organised by the bank in last 12 years to reward its customers.
Okonkwo who was represented by the Executive Director, Shared Services & Products (EDSS&P), Chijioke Ugochukwu pointed out that the campaign seeks to reward customers for their loyalty and patronage. Whilst the savings promo is targeted at a cross section of customers, Chijioke noted that the Bank apart from using traditional channels will utilise digital platforms such as its Quick Response (QR) code and Virtual Assistant to reach unserved areas.
Giving insight into the rationale behind organising this initiative, Okonkwo noted that savings promo remained an integral part of the bank. He asserted that the promo was focused on reaching out to the unbanked population across the nation. “We embark on campaigns like this to drive financial inclusion in line with the financial inclusion strategy of the Central Bank of Nigeria (CBN. This savings promo allows us to take banking the nooks and crannies of the work.n
“It also gives us an opportunity to promote a savings culture which is critical to building up investible funds for individuals and companies and a key component of Gross Domestic Product (GDP) growth”, she added. Stating that the lender remained on course to achieve its strategic objective of becoming a tier one Bank by 2022, the MD explained that building a robust and solid saving volumes for the institution was a critical pillar to attaining the aforementioned target.