AI won’t replace artists, will boost creativity – Spotify CEO

 

The founder and Chief Executive Officer of music streaming giant, Spotify, Daniel Ek, has said that Artificial intelligence will drive more people to create music and should not be seen as a threat to the industry.

 

Speaking at an Open House event at Spotify’s headquarters in Stockholm, Ek addressed growing concerns surrounding the use of AI in music production.

 

Some worry that machine-generated tracks — even those attributed to entirely fabricated artists — could eventually sideline human musicians.

“I’m mostly optimistic and mostly very excited because we’re just at the beginning of understanding this future of creativity that we’re entering,” Ek told reporters